Glossary - Design
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What's the difference between an Agency and a Company?
An "agency" is generally a service provider in between their client and the client's customers. Where companies or businesses generally produce and sell products or services to end-consumers, agencies primarily sell services to companies, businesses, or other organisations to assist them in designing, branding, marketing or selling these products or services.
For example, a design agency may provide expertise to a consumer products company in the design of a new product; an advertising agency may assist a with advertising for the new product line.
Architects work to apply their range of skills when developing plans, programs, policies, buildings, or products for the built/ constructed environment. In the process, they may create and present visual information to communicate their design concepts to clients.
- View Mark's professional profile video - he's an Architect.
- Read Jefa Greenaway's professional profile - he's an Indigenous Australian architect (there are less than 10 registered Indigenous architects in Australia) and he works as an Architect, Interior Designer, Academic, Teacher, and an Indigenous Design Advocate.
Artists and Creative design professionals use their skill and imagination to create aesthetic objects, environments, or experiences that can be shared with others. A 'creative professional' is a person whose work role relies on use of their creative talents and skills.
Creative professionals may work with private sector employers (eg marketing, sales, advertising), public sector agencies (eg education, culture), as independent contractors or self-employed professionals.
- View graduate Darcy's professional profile video - he's a Clay Animation Artist and Director of film and music video clips.
- View graduate Simon's professional profile video - he's a Creative Director in the computer games industry.
Automotive design is usually split into three main aspects: exterior design, interior design, and color and trim design. Each plays a significant role in the overall finished product's design. Graphic design is also an aspect of automotive design.
Automotive design focuses on the combination of form and function, not just on the outer shape of the vehicle or its components.The vehicle's aesthetic qualities need to fit with ergonomic functionality and vehicle features - for example technology developments require automotive designers to keep up to date on new and emerging gadgets, such as mobile devices, GPS navigation, satellite radio, digital radio, MP3 players, in-car video, and smartphone interfaces, to ensure these can be incorporated into the vehicle in a safe and efficient way.
In contemporary art, the title curator is given to a person who selects and often interprets works of art. In addition to selecting works, the curator often is responsible for writing labels, catalogue essays, and other supporting content for an exhibition. Curators generally hold a higher academic degree in their subject, typically a Doctor of Philosophy or a master's degree in subjects such as history, history of art, archaeology, anthropology, or classics.
Curators are also expected to have contributed to their academic field, for example, by delivering public talks, publishing articles or presenting at specialist academic conferences. It is important that curators have knowledge of the current collecting market for their area of expertise, and are aware of current ethical practices and laws that may impact their organisation's collecting.
Environmental designers apply their expertise to address surrounding environmental parameters during the design process. They develop plans, programs, policies, buildings, or products for the built/ constructed environment.
At a broader level, environmental design may influence the industrial design of products eg. innovative vehicles, alternative energy generation equiipment. their work may impact on related ecological and sustainability issues or related areas such as historical preservation and lighting design.
Many people in the arts and creative fields work "freelance". This means they work in their creative field selling their work or services by the hour, day, job, contract etc., rather than being employed in a single salaried position by one employer.
Graphic designers develop and prepare information for print or digital media. They need an understanding of text based communication and apply their creative skills to combine this with the properties of symbols, colours and pictures, to communicate the information clearly and effectively to a specific audience. They prepare concept layouts and mock-ups, discuss and refine these with clients, and may prepare or subcontract diagrams, illustrations or photography. Graphic designers are also known as Visual communication specialists.
- View graduate Beccy's professional profile video - she's a freelance Graphic Designer, running her own business.
- Read graduate Kate's professional profile - she's a Graphic Designer in the Higher Education sector.
Interior design is a multifaceted profession. An interior designer coordinates and manages the process of designing the interior decoration of a room or building. This includes conceptual development, communicating with the client/ stakeholders of a project, and the management and execution of the design.
Industrial designers develop and prepare products for manufacture. They focus on the visual appeal of products and how people use them. They also need to meet marketing, manufacturing and financial requirements to achieve the optimum design of a product. They consider both functional and aesthetic aspects of design, paying particular attention to ergonomics, ease of use and human behaviour. Industrial designers are also known as Product designers.
Landscape architects design outdoor public areas, landmarks and structures to achieve environmental, social-behavioral, or aesthetic outcomes. They investigate existing social, ecological, and geological conditions and processes in the landscape, and design solutions that will produce the desired outcome.
Their role may include: urban design; site planning; stormwater management; town or urban planning; environmental restoration; parks and recreation planning; visual resource management; green infrastructure planning and provision; and private estate and residence landscape master planning and design; all at varying scales of design, planning and management.
This multi-disciplinary field incorporates aspects of: botany, horticulture, the fine arts, architecture, industrial design, geology and the earth sciences, environmental psychology, geography, and ecology.
The activities of a landscape architect can range from the creation of public parks and parkways to site planning for campuses and corporate office parks, from the design of residential estates to the design of civil infrastructure and the management of large wilderness areas or reclamation of degraded landscapes such as mines or landfills.
A landscape architect can conceive the overall concept and prepare the master plan, from which detailed design drawings and technical specifications are prepared. They can also review proposals to authorise and supervise contracts for the construction work. Other skills include preparing design impact assessments, conducting environmental assessments and audits, and serving as an expert witness at inquiries on land use issues.
Product designers prepare models and prototypes to demonstrate and test products. They prepare drawings and illustrations of products to assist in the decision making process and to support marketing efforts. They also need to meet marketing, manufacturing and financial requirements to achieve the optimum design of a product. They consider both functional and aesthetic aspects of design, paying particular attention to ergonomics, ease of use and human behaviour. Product designers are also known as Industrial designers.
- Read graduate James's professional profile - he's a Product designer in the Furniture Industry.
Visual communication specialists combine their creative skills with the use of symbols, colours and pictures with their understanding of text based communication to communicate information for print or digital media clearly and effectively to a specific audience. They prepare concept layouts and mock-ups, discuss and refine these with clients, and may prepare or subcontract diagrams, illustrations or photography. Visual communication specialists are also known as Graphic designers.
- View graduate Emelye's professional profile video - she's a Content Director in a Marketing agency.
- Read graduate David's professional profile - he's an Art Director, Graphic Designer and Photographer in a design agency.
- Read graduate Mete's professional profile - he's an Art Director the Advertising Industry.